Hosted by Matt Storms

In this hangout we interviewed Alan Bleiwess, a Forensic SEO Consultant

To skip to discussion of a particular topic, move the slider to the relevant time shown below in the above video recording:

• Introduction (3:15)
• Forensic SEO specialist – what is it? (5:00)
• Coding of a website & effect on rankings (7:00)
• Most important aspect of SEO? (8:25)
• Off-page optimization (9:15)
• Ideal conversion rate? (14:30)
• Thoughts on Google+ (16:50)
• Future of search? (21:55)
• Main components of site auditing (26:45)
• Negative SEO (32:30)
• Uppercase & lowercase in URLs (35:20)
• Beyond just Google & Bing (39:50)
• Moderator question – Verifying both www and non-www in webmaster tools (44:30)
• Interlinking unrelated sites (46:00)
• Make your site for the user (49:55)

These hangouts are run every Friday for 1 hour starting at 12PM Mountain Time.  Check timeanddate.com to see what time that is where you are.  If you would like to join a future hangout, please circle our Google+ page so that we can send you an invite.  It’s best if you have a microphone and webcam.